Updated: March 1, 2025
INTRODUCTION
This Privacy Policy ("Policy") describes how Hollins University (collectively, "HU", "we", "us", "our"), collect, use and disclose your personal information, and the choices you can make regarding your privacy rights.
This Policy applies: (i) to our websites, social media accounts, and on any mobile applications or digital platforms where this Policy is posted; (ii) in person, in our stores, or when you interact with us at events; (iii) through our customer service channels; and (iv) in other online and offline interactions with you (collectively, our "Services"), except where a different Hollins University privacy policy is posted in compliance with applicable law and/or our contractual obligations.
This Policy does not apply to:
i.information about our employees, contractors, agents, and job applicants;
ii.the practices of companies we do not own or control. For more information about how these companies process your personal information, or to exercise your privacy rights with respect to personal information held by such companies, please visit each company's posted privacy policy.
If you are a resident of California, please find additional information about your rights under the California Consumer Privacy Act, as amended, in the California and Other Region Specific Disclosures section.
If you are a resident of California, please find additional information about your rights under the California Consumer Privacy Act, as amended, in the California and Other Region Specific Disclosures section.
Hollins University is located at 7916 Williamson Rd, Roanoke, VA 24020 in the United States ("U.S."). The Services are intended for use by residents of North America, including the United States, Canada, and Mexico, in accordance with applicable law, and the applicable Terms of Use. This Policy applies to all personal information collected by us and includes any cross-border data transfers.
SOURCES OF PERSONAL INFORMATION
b. Information Collected Automatically. We and our Service Providers may automatically collect certain information when you use our Services, including by automatically receiving or collecting certain information, which may include your:
browser or operating system;
manner of connecting to the Internet, including your device type, and the name of your Internet provider or wireless carrier;
Internet protocol ("IP") address;
data relating to malfunctions or problems, if any, that may occur when you use our Services;
log file information, including your referring and exit pages and URLs, number of clicks and how you interact with links on our Services, domain names, landing pages, pages viewed, and other similar information;
non-precise geolocation based on IP address for other Services collected automatically such as through tracking technologies;
browsing and purchasing behavior; and
preferences.
c. Information From Other Sources. We may also collect personal information about you from our affiliates that have shared management or ownership with us, as well as external sources, including your friends, our Service Providers, our customers, including applicable educational institution(s), and other third parties that provide information to us, including advertising networks, government sources or publicly available information. For students, this information may include your identification number and other information available through your institutions' student information system(s) and/or learning management system(s), including without limitation name, email, etc.
HOW WE USE YOUR PERSONAL INFORMATION
We may use the personal information we collect for various purposes, including to:
process and verify your registration, fulfill your request(s) for Services, and process your transactions;
manage your account, including your payment information and preferences;
improve our Services;
fulfill other purposes disclosed to you at the time you provide us, our customers, or our Service Providers with your information or otherwise where we are legally permitted to do so;
personalize content and promotional offers, and serve advertising that may be of interest to you from Hollins University;
respond to your inquiries;
provide you with Services updates, legal notices and other information regarding our Services;
understand your non-precise geolocation based on IP address;
keep our Services safe and secure, and to prevent and detect fraud, abuse, or other illegal activities;
usage, troubleshooting, data analysis, testing, research, and for statistical and survey purposes.
SECURITY
We take steps to help protect your personal information. We maintain appropriate administrative, technical, and physical safeguards designed to help protect personal information collected or received through our Services. Additionally, we limit access to personal information to employees and authorized parties who need to access that information to operate, develop, or improve our Services. Although we use reasonable efforts to safeguard personal information, transmission via the Internet is not completely secure and we cannot guarantee the security of your personal information collected through our Services.
DATA RETENTION
Except as otherwise permitted or required by applicable law or regulation, we will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, as required to satisfy any legal obligations, or as necessary to resolve disputes. To determine the appropriate retention period for personal information, we consider applicable legal requirements, the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes we process your personal information for, and whether we can achieve those purposes through other means. We will maintain certain types of personal information for a limited duration.